General information about the theory of media studies

The media sciences examine how and in which media news and knowledge are passed on. Of course, classic media such as newspapers and television play a role here. Like hardly any other science, however, media studies have to react to current social developments, so that new social media such as Facebook or Twitter are also the subject of the study. On the whole, you can have two motivations to study this subject: either you yourself want to get involved with media and therefore learn how to deal professionally with camera and film scenes. Another motivation lies in better understanding the functioning of the modern information society, which is based on fast medial mediation, and not only consuming media content, but also being able to critically scrutinize it with scientific analysis methods. In the latter case, then practical projects do not play a major role, instead, one can focus on connecting with other scientific subjects. On the one hand, dealing with political issues is an advantage, as many news and commentaries revolve around the daily events in politics and society, and important political messages and, above all, election campaigns no longer manage without a media staging. If you are more interested in business, you may want to focus on the area of ​​marketing, as it depends on the target group-specific use of media tools. In order to analyze which persons are addressed by which advertising content in which media, sociology is also an interesting neighboring discipline during their studies.

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